For a brief moment, I considered writing a book about the virus and the failure of the "public health"
establishment.
With so much raw material already at hand, thanks to my podcast and newsletter, it seemed at first as if it'd be easy to do.
But to do it right, I decided, would take more energy and time than I'm prepared to spare right now. I'm already doing everything I can. I can't let my family life suffer.
Not to mention: other people are releasing books on the subject very similar to what I would have written.
The book would surely have generated some serious smackers for me, too. But some things are more important than money -- family relationships and mental health among them.
I write my books mainly because I have something to say that I consider urgently important -- but I do have to make a living, too, after all. And the nice thing about books is that when you have a successful one, you do the work once and the checks keep coming in.
I'm still getting checks for work I did over 15 years ago, for example.
Now you may not want to write full-length books, or indeed any books at all. That's OK. There are other ways to follow the enviable work once, get paid again and again model.
It sure beats the work once, get paid once, and repeat, model.
The great Marlon Sanders is the master of this. He has done it 122 times. I don't know of anyone else who comes close (maybe Bob Bly?).
Marlon is so the real thing that he can say, in his sales letter: if you'd like to know if you can trust me, just Google me, or look me up in marketers' forums, or use the Wayback Machine to check out work I've done over the decades.
His work laying out how to work once, and be paid again and again, is on a half-off sale for my folks just until midnight.
You will be an instant Marlon fan, as I am.
And you'll know what your marching orders for 2021 must be.
Start the year off right, with an action plan, by grabbing before midnight:
Tom Woods