If you're at least my age, this will ring a bell:
Get 12 albums for just a penny!
I couldn't believe how thick my parents were. They weren't taking Columbia House up on this offer!
And for heaven's sake, I had done all the work for them. I had taped the penny to the order form, chosen the albums, and filled out the envelope.
I thought: what is wrong with these people? Why don't they want 12 albums for a penny?
Because they'd discovered the catch.
After getting the 12 albums for a penny, they would have been on the hook to buy X albums at the "regular price," which of course was a price no normal person paid for music.
So yes -- of course they wanted 12 albums for a penny! Who wouldn't? What they didn't want was the huge catch.
Why this matters today:
At midnight Eastern, the great John Thornhill withdraws his end-of-year offer: eight gazillion training products on every area of online business you can think of.
John is that guy I told you about who, after working in an automobile plant for ten years, doing the same repetitive task in 90-second cycles over and over again, finally got out -- and went on to become a legendary marketer who crushes the rest of us (yes, including even your host here) in sales contests.
So you might say he knows a little something about all this.
At the end of the year he has a blowout, offering a massive amount of material to help you for a mere $20.
The difference between John and Columbia House:
It's an amazing offer, but you don't have to buy anything else, ever. No more albums at the dreaded "regular price," so to speak.
The catch in John's case is a small one: he's making you an offer he knows it would be hard to resist because he wants you on his mailing list.
But here's the thing: if you don't want to be on his mailing list, you can get off with one click, and you still have the huge library of awesomeness for $20.
No more albums to buy, ever:
Remember, the offer expires at midnight Eastern:
Tom Woods