I'm going to let you in on a secret.
Some Internet marketers use something called "blind copy."
This is when their sales page text doesn't actually tell you what the product or method they're promoting really is.
For instance:
There was a product not long ago claiming to share an "email secret." This was the person's secret method for earning lots of dough via email marketing.
Now the product itself isn't a scam at all. That's not the problem. The product itself is fine. It indeed tells you exactly how you make a living with email. But the idea that there was a "secret" involved meant that in the sales page no details were given. You'll have to hand over the dough to find out the "secret."
Well, there really isn't another way to prosper with email marketing apart from building a list and sending offers to it. But if I tell you that on the sales page, you may say, "I've tried that and it was too much work," and leave.
On the other hand, if I tell you there's a "secret," well, you might be intrigued enough to buy.
But as I say: there is no secret. There is precisely one way to do email marketing.
Here's the point:
Marlon Sanders isn't insulting your intelligence with blind copy, even though if he did so he'd make way more sales than he does now. He is treating you like a mature adult, despite knowing that some people will say, "Oh, that sounds like too much work," or "Oh, I've tried that," etc.
He could tell you: I make boatloads of dough using my "secret method."
Instead, he's honest: I make boatloads of dough by churning out products in as little as 60 minutes. (I can attest to this: Marlon has an enormous stable of products, a good chunk of which are on my hard drive at this very moment.)
He is well aware that as soon as he reveals what he's doing, as opposed to snowing you with "secret method" crap, he's opening himself up to objections that can kill the sale. "I don't know enough to be able to make a product." "I've tried making products." "This sounds too hard." Whatever.
He could have saved himself these objections by just not telling you what his product is about.
But again, you're not 7, and he is trying to treat you with respect.
There is no "secret method" anywhere that is going to make you successful, so there's no point in waiting for one.
There are, by contrast, a few tried-and-true things you can do, and Marlon is saving you hundreds of hours of frustration by explaining a simple way to do an important one of them.
Sure would be nice someday to be able to create a product in nothing flat and generate revenue from it just like that.
Instead of waiting for a paycheck, you're in charge of your own destiny.
Tom Woods