I'm at the Mises Institute today and tomorrow for the Austrian Economics Research Conference. Naturally, the
proceedings begin first thing in the morning each day.
I'm a late-night person, not an early-morning one, so I usually arrive late morning and attend the rest of the day's activities.
Couldn't do that this time. A certain Jeff Deist, Mises Institute president, asked if I could introduce him.
That would make me the very first speaker of the day.
But how could I say no to Jeff?
So I did it.
I began:
"What can we say about Jeff Deist?
"The Mises Institute needed a president.
"Jeff was available."
After that fun little dig, though, I paid genuine tribute to Jeff and his excellent leadership of the Mises Institute.
A lot of people follow the Mises Institute because its wide social media reach and its huge catalogue of videos eventually reaches them. One video leads to another recommended video, which leads to another, and the person is a goner.
I'm sure you've had that kind of experience.
Here's the thing, though:
You probably don't have a six-to-seven-figure social media presence, or tens of thousands of hours of video, or a massive archive of articles and online books by which people might find you.
You have to get attention the old-fashioned way, from scratch.
Well, ol' Woods here has been giving you free advice this week for a better way. Because sometimes old-fashioned flat-out sucks.
I've recommended the challenge model: promote a (let's say) five-day free challenge, and on each of the five days you spend an hour with the group that signs up. It could be a weight-loss challenge or a figure-out-your-business-idea challenge or an outline-your-novel challenge -- whatever you're good at, make a challenge out of it!
By day four, everyone is blown away that you've spent all this time with them for zero dollars. Then you say: I hope you guys have enjoyed what we've been doing and found great value in it. Well, this is what I do for a living, so if you'd like to work with me further and make even more progress, here's a special deal for you. Etc.
Absolutely %$@&# brilliant, obviously.
The master of this is my podcast guest Pedro Adao, who has designed and executed dozens of extremely lucrative challenges.
He'll help you identify a niche (if you don't have one yet) and design a challenge intended to bring in a large audience of qualified prospects.
If you can think of a better free idea to promote a brand new business or to expand an existing one, I would love to hear it.
I myself cannot.
So:
Sign up to attend Pedro's own event, which -- for all his "Movement Maker" language on his signup page -- is overwhelmingly about how to design a challenge that will get you a big audience that's hungry to buy.
This is great for people with existing businesses as well as for people who simply dream of having one.
Plus, this bonus from Woods:
Sign up for Pedro's free five-day challenge and I'll send you step-by-step overviews of exactly how I carry out my own two challenges, which I intend to do later this year (one for Liberty Classroom, and one for a new business).
I got the idea from Pedro, of course.
When I hear a good idea, I run with it.
I assume you're the same way.
Go sign up this very minute.
If it stinks, never take my advice again.
If it's awesome, you don't need to do anything except think, "Ol' Woods really did me a solid."
Do not break ol' Woods's heart by clicking the link and not signing up. Boooooooooo. Hissssssss.
Click and sign up. It's so important:
Tom Woods