I spent last weekend in the Old Normal.
It was the Mises Institute's annual Austrian Economics Research Conference. You could see people's faces, and we didn't sit on opposite ends of the room from each other.
Normal, in other words.
If you know where to look, you can find the Old Normal reasserting itself.
Guess what I overheard Hunter Hastings, the great guy who hosts the Mises Institute's Economics for Business podcast, talking about while there?
Challenges, of course, because he'd heard my episode with Pedro Adao and read my emails, and recognized the merits of them.
Yesterday was the first night of Pedro's free five-day challenge, where he's going to teach you about the challenge model as a way to expand -- or start -- a business.
Give people free content in the form of a five-day (or however long) challenge (like five days to lose five pounds, or five days to brainstorm about your business idea, or five days to outline your novel, or whatever), and then on the fourth day introduce them to the services you offer -- now that they've had a chance to see how good you are.
Meanwhile, you've built up a mailing list and plenty of good will.
It's a brilliant strategy, obviously, which is why you will see me using it twice in 2021. You'll say, "I see what ol' Woods is doing here -- he broadcast it to us for a solid week back in March."
Anyway:
I woke up to an inbox full of people saying, "Thanks for badgering me about going to this. This first night was unbelievably %#&$@ good."
Told you so.
This is the kind of stuff that changes people's lives.
I can keep sending you these amusing emails, but nothing changes until you click and act.
You can still watch the replay of the first session, and attend the rest, but this is truly the final call:
Tom Woods