It was April 9, 2012.
I was about to do something completely uncharacteristic of this play-it-safe academic.
When I launched Liberty Classroom, my dashboard university teaching non-PC history and other subjects, I was taking a gamble.
I had no idea if people would want it.
I had poured $50K of my own money into it. There was something terrifying about that.
Then came launch day.
Was I going to be $50K in the hole, not to mention all that effort, for nothing?
And thank goodness, the sales started coming in.
Nine years later, they haven't stopped.
But in 2012 I had no way of knowing that. It was a leap into the unknown for a then-academic terrified of entrepreneurship. (That launch day in April, though, was exhilarating.)
Well, I have a less stress-inducing strategy for you.
Maybe you have an existing business, or you're thinking of starting one.
The challenge model I've been discussing this week is brilliant. As my lovely Jenna can tell you, I have talked about nothing else this week. Nothing. Else.
You've heard me discuss it, but hear me out, because I've just thrown in a darn good bonus.
Krista Frances, who runs the Girls With Guitars Challenge, is a perfect example.
She offers a 30-day "learn to play" challenge for a measly $30. She's online for 30 minutes every day for 30 days teaching guitar. By the end, people absolutely love her and are throwing money at her to join her full-blown program.
I myself prefer a 5-day challenge at no cost to attendees. So: five days toward a fit lifestyle. Or five days toward getting your book outlined. Or five days of learning U.S. history. Whatever it is you do, make a challenge out of it!
The challenge
(1) builds an email list for you;
(2) gives you a chance to show the world what you can do;
(3) gets people primed to buy whatever you're selling, because they've seen you live multiple times and they know what you can do (guaranteed your competitors are not doing this, because they're not smart enough to be on Woods's email list)
You may be thinking:
"That's obviously a good strategy, but it can't work for me."
Tomorrow I'll help you brainstorm about ways it can indeed help you.
But for right now:
I am convinced this approach is going to help my readers.
The Master of Challenges is Pedro Adao (guest on episode #1852 of the Tom Woods Show), who has helped design challenges for 7- and 8-figure entrepreneurs.
He is holding his own free five-day challenge to teach you about...the challenge strategy.
This is the kind of thing you're going to write to me down the road and thank me for.
It doesn't cost a cent, and you get five hours live with Pedro.
No excuses: everyone on this list should be there. This is why you are on this list.
So:
I'm sweetening the deal.
Just for signing up and attending this free event, you'll get a %#@!$& good bonus from ol' Woods.
Later this year I'll be running the challenge model myself twice: once for Liberty Classroom, and once for a brand new business.
All you have to do is sign up for and attend Pedro's challenge, which costs nothing, and as a bonus I'll send you complete, step-by-step overviews of absolutely everything I did to conceive, set up, and execute each of my own challenges.
Now that's not the same thing as learning what YOUR challenge could be, or learning what Pedro -- after coordinating 47 challenges -- has learned are the best practices for challenges. For that you need Pedro's free event.
But to see it carried out in real life, step by step, you'll have my bonus -- including any mistakes I make that you can learn from.
All you have to do is attend Pedro's challenge -- which, again, is really a challenge about devising your own challenge.
You and I both know what you should do now.
Let's eliminate two options:
(1) Not clicking the link.
(2) Clicking the link and not signing up.
Instead, click the link and sign up (you'll receive my bonus once my challenges are live):
Tom Woods