There's something about my personality that I just can't help.
When I get hooked on something, I get really, really hooked.
I like Jethro Tull and Yes, for example, so of course when I was growing up I bought all their albums, saw them in concert dozens of times, and read everything about them I could find.
(I even managed to interview Ian Anderson himself for episode #3 of the Tom Woods Show.)
I'm not a casual fan, in other words.
When I like something I go all the way, baby.
Well, I think you know what my current obsession is.
It's what I consider to be the best approach to expanding an existing business or making a real splash with the launch of a new one.
The challenge strategy.
Offer an hour of your time each day for five days. Bill it as a five-day challenge (like a lose-five-pounds-in-five-days weight-loss challenge, for example). Then on day four introduce people, who have now seen what you're made of, to your business and what you offer.
Brilliant.
And it works in almost any niche you can think of.
Noelle McGough ran a challenge showing people how to run an Airbnb.
James Patrick Bell did it as an online fitness coach.
Liz Blake did an Entrepreneur Mom challenge.
Holly Southerland did a challenge for people who run professional organizing businesses.
Ronald Hunt did a house cleaning challenge.
Veterinarian Dr. Janet Roark did a healthy pet challenge.
Jeanny Rodriguez did a challenge that helped divorced women.
Krista Frances, who teaches women how to play guitar, did a Girls With Guitars challenge.
As you can see, anything works with this model.
As a matter of fact, I'm launching a product later this year with my friend (and seventh great-grandson of Patrick Henry!) Paul Counts, who had never heard of the challenge strategy. As soon as I explained it to him in a call three days ago, he said: we should use this strategy to promote our product.
This veteran marketer knew an excellent idea when he heard one.
This week I was a guest on someone else's podcast and when he asked me what I recommended to beginners, I of course laid out the challenge strategy.
Is there a better way to make a splash than by offering something for free on a scale none of your competitors have even considered, and in a way that shows the world just how good you and your services are?
So:
What's your challenge?
And what are the best practices for designing and executing a challenge?
That's what Pedro Adao, the undisputed King of Challenges, can help you with.
He's running his own challenge next week, and it's a challenge...about challenges.
He'll spend five days with you -- and charge you nothing.
Just commit to attending the first day and you'll see what I mean: the guy is brilliant, and will help you take that plunge you keep telling yourself you'll take someday.
Not everything I promote to you is for everyone. But in this case I insist: every single person reading this should be signing up for Pedro's five-day event.
If there's a better strategy than this, by all means please share it with me! I always welcome new strategies.
But if you can't think of one -- and I sure as heck can't -- then get on over to Pedro's online event.
(The "Movement Maker" stuff on the signup page is secondary; the real meat of his 5-day challenge is teaching you about challenges.)
And as a bonus (yes, I'm giving a bonus to people who attend a no-cost event) I'll give you, later this year, a step-by-steo overview of exactly how I designed and executed my own challenges, because you'd better believe I intend to adopt this model myself.
Now go do yourself the biggest favor of 2021 and sign up:
Tom Woods