Back when New York City was normal (on the other hand, was that ever the case?), I used to spend lots of time
visiting Michael Malice, who co-stars with me in the Politically Incorrect Guide animated series.
One day we stopped in with my daughter Veronica at a place called Murray's Cheese.
Michael snapped a picture of me in front of the sign (because like all good people we're fans of Murray Rothbard).
I loved their cheese.
So when Christmas rolled around this year, I thought: I'm going to figure out how to give some Murray's cheese as a gift.
Welp, ol' Murray, whoever he is, figured out a way to maximize his revenue from ol' Woods.
He created a subscription, or membership.
I became a member of the Perfect Pairing of the Month Club.
Every month they send a box with a two cheeses, a spread, and a meat that go well together.
So instead of selling me one piece of cheese, he sold me on a 12-month subscription -- which I may well continue indefinitely.
Brilliant.
It's what more and more companies are doing -- because why make one lousy sale when you can make four, five, a dozen, or indeed make sales to the same customer indefinitely?
I've had a membership site, namely Liberty Classroom, for nine years. So I know what I'm talking about.
I also know who knows more than I do: Stu McLaren, who created the software that 70,000+ businesses use to run their memberships.
He's got it down to a science.
Why don't you have a membership?
Think about what you know. Could you make a membership out of it?
Forget your excuses -- you're not the world's foremost expert, or it wouldn't be perfect, or other people already have memberships in that niche, or you don't know how to do it. I can bat every one of those sad objections down.
Stu wrote a guide on how to do it that he's giving away this week.
You should probably read it:
Tom Woods