I know someone who wrote a 1500-page monetary history of the United States.
Guess what happened next.
Really. Guess.
Nobody read it.
You knew that.
My guess: the number of non-library sales was under 100. The number of those that were read from start to finish: two or three, if even that many.
So what was the point?
Beats me.
Or this:
I know someone who wrote a massive book on economics, possibly the most massive word-count-heavy book I have ever seen. A great deal of it is very much worth reading. It took him fifteen years.
If it sold 250 copies, I'd be surprised.
Lesson one: don't write books that massive.
Lesson two: you can be doing the most awesome things imaginable, but if nobody knows about them -- and with both of these books, almost no one did -- it's almost as if you didn't do them at all.
And that's an awful lot of work to do for zero results.
There's been an explosion in interest in online business this year, for obvious reasons. But if you don't know how to attract traffic, you are dead in the water.
Let me repeat that: you are dead in the water.
It is the number-one reason for online business failure.
Tom Woods